Food and Beverage
Taste: what does our brain like?
What is taste? Its simplest definition is “a perception of chemical signals on the tongue” that allows us to recognize five basic sensations: sweet, salty,
30 Oct 2022
Communication beyond the unspoken
Our articles
What will you find here?
Articles related to neuromarketing and its applications
and?
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Written by?
Our founder Marco Baldocchi
In our blog you can find articles related to neuromarketing. Our research and results are shared here with you!
Categorie
Argomenti
advertising
brands and colors
case study neuromarketing
Color psychology
Color psychology and consumer behaviour
colors in neuromarketing
consumer behaviour
EEG
EEG in Neuromarketing
electroencephalogram
emotional food
emotional marketing
emotional neuromarketing
emotional neuronarketing
eye tracker
facial coding
facial coding in neuromarketing
foodandbeverage
food neuromarketing
food tasting
fun neuromarketing
marco Baldocchi
marketing
marketing strategy
Martin Lindstrom
neurobranding
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Neuromarekting tools
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Neuromarketing academy
neuromarketing applied to copywriting
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Neuromarketing strategies
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neuroscience and marketing
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packaging
packaging neuromarketing
perception
sensory branding
sensory marketing
Sensory Neuromarketing
Small data
storytelling
Food and Beverage
Rules for a perfect menu
Why do customers decide to choose one dish over another when they see a menu? Although there are several factors that influence the choice, one
14 Oct 2022
applications
How attention works and how to guide it
The importance of attention in marketing Knowing well how attention works is crucial for any marketer. An enormous amount of sensory information bombards us every
03 Oct 2022
Food and Beverage
How customers perceive a price
Is the price war worth it? The perceived price is as important as the price itself. The most typical mistake in today’s food & beverage
16 Sep 2022
Food and Beverage
Expectation: how it affects our perception of food
CAN THE EXPECTATION OF WHAT WE ARE ABOUT TO EAT INFLUENCE THE TASTE WE PERCEIVE? Expectation often plays a major role in determining our experiences.
01 Sep 2022
Neuromarketing
How the brain perceives product changes over time
Psychophysics: How our brains perceive the world The perception of the surrounding world depends on several factors. The way we perceive the world depends on
29 Aug 2022
