Food and Beverage
Packaging: the delivery main character
THE IMPORTANCE OF PACKAGING In a previous article I explained what features are worth considering when designing the packaging for your product. In this article,
05 Jul 2022
Communication beyond the unspoken
Our articles
What will you find here?
Articles related to neuromarketing and its applications
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Our founder Marco Baldocchi
In our blog you can find articles related to neuromarketing. Our research and results are shared here with you!
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Argomenti
advertising
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case study neuromarketing
Color psychology
Color psychology and consumer behaviour
colors in neuromarketing
consumer behaviour
EEG
EEG in Neuromarketing
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facial coding in neuromarketing
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packaging neuromarketing
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Sensory Neuromarketing
Small data
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consumer behavior
Neuromarketing of naming
Naming products is a key part of the sales process In this article I would like to show you some aspects worth considering when you
20 Jun 2022
Food and Beverage
The importance of smell in the food and beverage field
In a previous article I told you about the importance of sensory neuromarketing. Today I would like to focus on one sense in particular: smell.
06 Jun 2022
consumer behavior
Mnemonic storehouses: How to be remembered
the different types of memory How is it possible that among a considerable number of brands, the consumer will remember and chose yours? Before we
09 May 2022
blog
To believe or not to believe, this is the question
true or fake? Our perception of whether something is true or not is due to a number of factors. Imagine to watch a t-shirt ad
27 Apr 2022
blog
Product visibility and salience
what do we mean by product visibility? We know it well: It’s all brands’ dream to get off the store shelf and “get touched” by
12 Apr 2022
