Marco Baldocchi Group
Neuromarketing Agency
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Color psychology

Colors in Neuromarketing

How colors affect our behavior Let’s begin this article by debunking a myth: The perception of colors and the feelings that these arouse in us are largely attributable to our personal experiences. It would therefore not be correct to say that every single color corresponds to a precise universal feeling, because there are many variables...

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Neuromarketing in E-commerce: leave your customer no choice with 7 top strategies

Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...

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