Marco Baldocchi Group
Neuromarketing Agency
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electroencephalogram

EEG in Neuromarketing? A journey within the brain to understand the real emotions

EEG in Neuromarketing The electroencephalogram, which we will now call with its acronym EEG, is a technique widely used in Neuromarketing. It is a non-invasive, convenient and reliable method that can record brain activity. Thanks to the EEG, you can understand how the brain responds to and advertisement, to a packaging, a product, a website...

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