what are the types of consumer behavior As mentioned in a previous article, consumer behavior is the study of how, where, when and why consumers buy, use and get rid of products or services. The behavior of a consumer while buying a coke is a lot different while buying a motorbike. In this article, I would like to go...
DOES SOUND AFFECT FOOD TASTE AND PERCEPTION? Over the years, a number of researchers has documented that the pleasantness of food is strongly connected with the sounds produced when people bite into them. According to Prof. Charles Spence, we can define sound as the forgotten flavor sense. It is not only external sounds that alter...
the power of storytelling Storytelling is as old as time and is present in every culture because it’s a universal language that everyone can understand. Telling a story stimulates imagination and creates a sense of community among listeners and tellers alike. When we listen to a story, whatever our age, we are swept mentally to another...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...
Food images that turn on the brain We have been talking for a while about how to make images that can “turn on the brain” of our potential clients. However, we do not take into account that, since there is no magic bullet (a theory for which there would be a “universal message of conviction”)...
How to order dishes for a better customer experience How are dishes offered at the restaurant? Who decides the order with which they are presented on the menu? And still, today it is very fashionable, especially in restaurants of “haute cuisine” the formula in which the chef decides which dishes to taste or which order...
Did you ever buy a product just because it was visually irresistible? The answer is definitely yes. The reason is that in addition to quality, also the eye wants its part. And that’s why, if you know how to use it, packaging can become a key element to increase the sales of your products. An...
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...
What do the slogans of Nike, of the election campaign of Obama and Uncle Sam have in common? The answer is that they use emotional marketing. Let’s find out how. The slogans used in their campaigns are imprinted in our memory because they use a very strong emotional lever, who doesn’t associate the 3 to...
