Proprioception: the forgotten sense Proprioception is the ability to perceive and recognize the position of the body in space and the state of contraction of the muscles, without the support of sight. The first to talk about it was neurophysiologist Charles Scott Sherrington. According to him, proprioception is the “sixth” sense as it is regulated by...
What is taste? Its simplest definition is “a perception of chemical signals on the tongue” that allows us to recognize five basic sensations: sweet, salty, bitter, sour, and umami. Umami taste is a relatively new concept for Western countries. In fact, a Japanese scientist Dr. Kikunae Ikeda discovered it in 1908 while trying to determine the...
Why do customers decide to choose one dish over another when they see a menu? Although there are several factors that influence the choice, one of the main ones is the way a dish is presented on the menu. That’s where neuromarketing comes in. Neuromarketing allows you to direct customers’ attention to the products you are...
THE IMPORTANCE OF PACKAGING In a previous article I explained what features are worth considering when designing the packaging for your product. In this article, I want to focus more on packaging in delivery. During the COVID-19 pandemic the entire food & beverage world has been hard affected. As a result of restaurant closures there...