true or fake? Our perception of whether something is true or not is due to a number of factors. Imagine to watch a t-shirt ad that states that it will help you tone up your muscles. What is your first thought? Well, you might think you are a smart person and that you do realize...
what do we mean by product visibility? We know it well: It’s all brands’ dream to get off the store shelf and “get touched” by their clients. Oh yes, you have understood correctly: get touched! In other words, if a person takes in hand your product, you were already able to involve a second sense:...
what are the types of consumer behavior As mentioned in a previous article, consumer behavior is the study of how, where, when and why consumers buy, use and get rid of products or services. The behavior of a consumer while buying a coke is a lot different while buying a motorbike. In this article, I would like to go...
DOES SOUND AFFECT FOOD TASTE AND PERCEPTION? Over the years, a number of researchers has documented that the pleasantness of food is strongly connected with the sounds produced when people bite into them. According to Prof. Charles Spence, we can define sound as the forgotten flavor sense. It is not only external sounds that alter...
What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known as eye monitoring. In practice, it allows to detect the aspects on which the attention of a person is focused. In other...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...