What is nudging? Nudging in behavioral economics is a “gentle push” we give a potential client to take an action. Often confused with manipulation, nudging, aims to make people act in certain way. A slight modification of the choice architecture is not equal to a limitation of freedom. The subjects, in fact, have the same...
Proprioception: the forgotten sense Proprioception is the ability to perceive and recognize the position of the body in space and the state of contraction of the muscles, without the support of sight. The first to talk about it was neurophysiologist Charles Scott Sherrington. According to him, proprioception is the “sixth” sense as it is regulated by...
Why do customers decide to choose one dish over another when they see a menu? Although there are several factors that influence the choice, one of the main ones is the way a dish is presented on the menu. That’s where neuromarketing comes in. Neuromarketing allows you to direct customers’ attention to the products you are...
Is the price war worth it? The perceived price is as important as the price itself. The most typical mistake in today’s food & beverage market is to enter a price war. Many companies are cutting prices because they believe it will increase their perceived value to consumers. Unfortunately, most of the time this is...
CAN THE EXPECTATION OF WHAT WE ARE ABOUT TO EAT INFLUENCE THE TASTE WE PERCEIVE? Expectation often plays a major role in determining our experiences. Some scientific research points out that expectation can be associated with cognitive or emotional states that can affect our perception. Our expectations have a great influence on our attitudes toward...
Naming products is a key part of the sales process In this article I would like to show you some aspects worth considering when you are naming your product. While product and its quality are critical, the name plays a huge role in guiding consumer behavior. Product names can make the difference between success and...