true or fake? Our perception of whether something is true or not is due to a number of factors. Imagine to watch a t-shirt ad that states that it will help you tone up your muscles. What is your first thought? Well, you might think you are a smart person and that you do realize...
what do we mean by product visibility? We know it well: It’s all brands’ dream to get off the store shelf and “get touched” by their clients. Oh yes, you have understood correctly: get touched! In other words, if a person takes in hand your product, you were already able to involve a second sense:...
what are the types of consumer behavior As mentioned in a previous article, consumer behavior is the study of how, where, when and why consumers buy, use and get rid of products or services. The behavior of a consumer while buying a coke is a lot different while buying a motorbike. In this article, I would like to go...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...
Tiktok, a new way to generate content We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies. It is the most downloaded app in the world this year, surpassing even youtube. According to Blake Chandlee, President of Tiktok’s Global Business...
Loneliness is a growing phenomenon Let’s start this article with a fact: humans are deeply social creatures! This means that we constantly need social relationships. We can somehow compare it to a primary need such as hunger, sleep etc… We are genetically predisposed to socialize and be in the company of others. When we miss socialization...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
Today I found in my messenger chat some fun words by a saxophinist that… convinced me to subscribe to his Youtube channel! Something that actually doesn’t happen everyday! Every day a person on Facebook wakes up and knows already that will receive the request to like some friend’s pages: the painter, the singer, the entrepeneur,...