Marco Baldocchi Group
Neuromarketing Agency
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Neuromarketing strategies

neuromarketing real estate

Neuromarketing for Realtors and Brokers

Neuromarketing to Empower Real Estate Agents and Brokers In the dynamic and competitive world of real estate, agents and brokers are constantly searching for innovative ways to captivate potential buyers and close deals.  Because of this, one such revolutionary approach gaining momentum is Neuromarketing.  In fact, by merging the realms of neuroscience and marketing, Neuromarketing provides...

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wine and neuromarketing

Wine and neuromarketing

How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...

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Implicit Reaction Time, know what people think of your brand

Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...

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