Marco Baldocchi Group
Neuromarketing Agency
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Neuromarketing strategies

wine and neuromarketing

Wine and neuromarketing

How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...

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Implicit Reaction Time, know what people think of your brand

Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...

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Neuromarketing in E-commerce: leave your customer no choice with 7 top strategies

Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...

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