CAN THE EXPECTATION OF WHAT WE ARE ABOUT TO EAT INFLUENCE THE TASTE WE PERCEIVE? Expectation often plays a major role in determining our experiences. Some scientific research points out that expectation can be associated with cognitive or emotional states that can affect our perception. Our expectations have a great influence on our attitudes toward...
true or fake? Our perception of whether something is true or not is due to a number of factors. Imagine to watch a t-shirt ad that states that it will help you tone up your muscles. What is your first thought? Well, you might think you are a smart person and that you do realize...
what do we mean by product visibility? We know it well: It’s all brands’ dream to get off the store shelf and “get touched” by their clients. Oh yes, you have understood correctly: get touched! In other words, if a person takes in hand your product, you were already able to involve a second sense:...
DOES SOUND AFFECT FOOD TASTE AND PERCEPTION? Over the years, a number of researchers has documented that the pleasantness of food is strongly connected with the sounds produced when people bite into them. According to Prof. Charles Spence, we can define sound as the forgotten flavor sense. It is not only external sounds that alter...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...
Tiktok, a new way to generate content We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies. It is the most downloaded app in the world this year, surpassing even youtube. According to Blake Chandlee, President of Tiktok’s Global Business...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
FIND OUT HOW WE VIRALIZED ON INSTAGRAM AND FACEBOOK PIERO, THE OWNER OF PIERO’S GROCERY STORE AND TASTINGS, IN THE SMALL TOWN OF CASIER, A FEW KILOMETERS FROM TREVISO AND… WHY WE COULD GET THE SAME RESULTS WITH YOUR SMALL OR BIG BUSINESS. Marco Baldocchi, an internationally recognized expert in neuromarketing, with his team of...
