Marco Baldocchi Group
Neuromarketing Agency
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wine and neuromarketing

Wine and neuromarketing

How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...

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