Marco Baldocchi Group
Neuromarketing Agency
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wine and neuromarketing

Wine and neuromarketing

How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...

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how the brain perceives product changes over time

How the brain perceives product changes over time

Psychophysics: How our brains perceive the world The perception of the surrounding world depends on several factors. The way we perceive the world depends on our cognitive abilities but also on the physical properties of the stimulus itself. Psychophysics studies the relationship between physical stimuli and the sensations and perceptions they produce. A Marketer could...

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