How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...
Psychophysics: How our brains perceive the world The perception of the surrounding world depends on several factors. The way we perceive the world depends on our cognitive abilities but also on the physical properties of the stimulus itself. Psychophysics studies the relationship between physical stimuli and the sensations and perceptions they produce. A Marketer could...
THE IMPORTANCE OF PACKAGING In a previous article I explained what features are worth considering when designing the packaging for your product. In this article, I want to focus more on packaging in delivery. During the COVID-19 pandemic the entire food & beverage world has been hard affected. As a result of restaurant closures there...