CAN THE EXPECTATION OF WHAT WE ARE ABOUT TO EAT INFLUENCE THE TASTE WE PERCEIVE? Expectation often plays a major role in determining our experiences. Some scientific research points out that expectation can be associated with cognitive or emotional states that can affect our perception. Our expectations have a great influence on our attitudes toward...
Psychophysics: How our brains perceive the world The perception of the surrounding world depends on several factors. The way we perceive the world depends on our cognitive abilities but also on the physical properties of the stimulus itself. Psychophysics studies the relationship between physical stimuli and the sensations and perceptions they produce. A Marketer could...