In a previous article I told you about the importance of sensory neuromarketing. Today I would like to focus on one sense in particular: smell. Smell is the key element in the food & beverage field after sight. Our brains try to fool us into believing that flavors come only from taste, but that is...
Sensory Neuromarketing, let’s discover our 5 senses Have you ever wondered how the senses are exploited by neuromarketing experts to understand consumer choices and preferences? In this article, we try to understand what is sensory Neuromarketing and how this can influence purchasing behavior. Our five basic senses are sight, hearing, taste, smell and touch. The...