WHAT IS COPYWRITING? Copywriting is the practice of creating written text to inform, inspire, or persuade. The text therefore must convey a message that is accessible, understandable and easy to remember. In addition, the writing must arouse curiosity and induce action. Especially in recent years, a new figure has developed, the copywriter, whose job is...
the power of storytelling Storytelling is as old as time and is present in every culture because it’s a universal language that everyone can understand. Telling a story stimulates imagination and creates a sense of community among listeners and tellers alike. When we listen to a story, whatever our age, we are swept mentally to another...
Tiktok, a new way to generate content We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies. It is the most downloaded app in the world this year, surpassing even youtube. According to Blake Chandlee, President of Tiktok’s Global Business...
Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...