Disney and Neuromarketing Have you ever wondered why every release Disney is always a great success, destined to enter history with huge profits as a result? The answer seems to be there, and it’s called Neuromarketing, which is neuroscience applied to marketing. Yes, the US multinational company has for years now become aware of the way...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...
Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...