THE IMPORTANCE OF ONLINE PRESENCE AND WEBSITES In a previous article, I explained the relevance of mobile advertising and how important it is now to have an online presence. However, mere presence is not enough to get customers to choose you. In this article, I will explain some simple rules to follow when designing a...
WHAT IS COPYWRITING? Copywriting is the practice of creating written text to inform, inspire, or persuade. The text therefore must convey a message that is accessible, understandable and easy to remember. In addition, the writing must arouse curiosity and induce action. Especially in recent years, a new figure has developed, the copywriter, whose job is...