what are the types of consumer behavior As mentioned in a previous article, consumer behavior is the study of how, where, when and why consumers buy, use and get rid of products or services. The behavior of a consumer while buying a coke is a lot different while buying a motorbike. In this article, I would like to go...
DOES SOUND AFFECT FOOD TASTE AND PERCEPTION? Over the years, a number of researchers has documented that the pleasantness of food is strongly connected with the sounds produced when people bite into them. According to Prof. Charles Spence, we can define sound as the forgotten flavor sense. It is not only external sounds that alter...
whats is consumer behaviour? How many times do you take decisions during the day? What am I going to eat for lunch? What should I wear for the upcoming party? Which shoes should I put on? All these questions are important to marketers. Decoding the processes behind customers’ decisions means that these info can be...
the power of storytelling Storytelling is as old as time and is present in every culture because it’s a universal language that everyone can understand. Telling a story stimulates imagination and creates a sense of community among listeners and tellers alike. When we listen to a story, whatever our age, we are swept mentally to another...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...
Tiktok, a new way to generate content We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies. It is the most downloaded app in the world this year, surpassing even youtube. According to Blake Chandlee, President of Tiktok’s Global Business...
Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...
Loneliness is a growing phenomenon Let’s start this article with a fact: humans are deeply social creatures! This means that we constantly need social relationships. We can somehow compare it to a primary need such as hunger, sleep etc… We are genetically predisposed to socialize and be in the company of others. When we miss socialization...
Disney and Neuromarketing Have you ever wondered why every release Disney is always a great success, destined to enter history with huge profits as a result? The answer seems to be there, and it’s called Neuromarketing, which is neuroscience applied to marketing. Yes, the US multinational company has for years now become aware of the way...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...