Neuromarketing and its tools As already said several times, the term Neuromarketing refers to the use of neuroscience to understand how people think and make purchasing decisions. This obviously involves various unconscious brain processes that people are not aware of. Neuromarketing experts use a variety of tools and techniques to measure consumer responses and behaviors,...
Food images that turn on the brain We have been talking for a while about how to make images that can “turn on the brain” of our potential clients. However, we do not take into account that, since there is no magic bullet (a theory for which there would be a “universal message of conviction”)...
Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...
Are Neuroselling and Neuromarketing the same? In the new economy, traditional marketing strategies are no longer sufficient and the use of neuroscience to apply to marketing is undoubtedly a revolutionary support for the sale of products and services. In particular, Neuroselling and Neuromarketing are literally revolutionizing the global sales industry. Many people ask me what...
How to order dishes for a better customer experience How are dishes offered at the restaurant? Who decides the order with which they are presented on the menu? And still, today it is very fashionable, especially in restaurants of “haute cuisine” the formula in which the chef decides which dishes to taste or which order...
Sensory Neuromarketing, let’s discover our 5 senses Have you ever wondered how the senses are exploited by neuromarketing experts to understand consumer choices and preferences? In this article, we try to understand what is sensory Neuromarketing and how this can influence purchasing behavior. Our five basic senses are sight, hearing, taste, smell and touch. The...
How colors affect our behavior Let’s begin this article by debunking a myth: The perception of colors and the feelings that these arouse in us are largely attributable to our personal experiences. It would therefore not be correct to say that every single color corresponds to a precise universal feeling, because there are many variables...
EEG in Neuromarketing The electroencephalogram, which we will now call with its acronym EEG, is a technique widely used in Neuromarketing. It is a non-invasive, convenient and reliable method that can record brain activity. Thanks to the EEG, you can understand how the brain responds to and advertisement, to a packaging, a product, a website...
Facial coding, its evolution over the time The concept that we reveal our true emotions with facial expressions was proposed in 1872 by the famous evolutionist Charles Darwin in his work: The Expression of the Emotions in Man and Animals. Darwin believed that mammals revealed their emotions with their faces. However, the subject was not...
NEUROMARKETING ACADEMY, EMOTIONS AT THE HEART OF YOUR BUSINESS As announced, the digital event of the Neuromarketing Academy will be held on 3, 4 and 5 May and will offer entrepreneurs, professionals, marketers and business managers the opportunity to participate at a full immersion in the world of neuromarketing, in order to find solutions to...