When mirror neurons meet marketing, Neuromarketing is born In this article we want to examine in greater depth a topic which we have already mentioned in the last blog. We’re going to get a closer look at mirror neurons and try to understand how these work and how they are applied in neuromarketing. Let’s start...
What do customers expect from your store? Neuromarketing explains it to you Neuromarketing, a discipline born in the 2000s that studies what consumers feel and how they decide, can help retailers to attract the attention of their customers in a new way, better understand their behavior and their unexpressed needs and therefore, increase sales. In...
SMALL DATA IDENTIFIES THE REAL NEEDS OF YOUR CUSTOMERS Over the past decade, Big data analysis has played a central role in the corporate strategy of many brands. This is because Big data is able to provide a huge amount of impersonal information that predicts future consumer orientations. However, the advent of the pandemic and...
When neuromarketing meets writing, neurocopywriting is born In the previous articles we have seen how neuromarketing is able to predict (not manipulate) the purchase choices of a consumer through well-defined techniques and devices. Today we are dealing with neurocopywriting, one of the new frontiers opened by neuroscience. The term “neurocopywriting” is recent and has been...
What does eye tracking do? Many of you have asked me what exactly eye tracking is and how it is applied to Neuromarketing. Let’s start with a definition. Eye tracking is also known as eye monitoring. In practice, it allows to detect the aspects on which the attention of a person is focused. In other...
Neuromarketing and the ethical question As we now know, in the Neuromarketing field, neural activity is associated with consumer behavior to carry out targeted advertising campaigns. Neuroscience is therefore increasingly becoming involved in marketing research. To do this, we mainly use technologies from the medical sector, such as the electroencephalogram, which allows to study the...
Did you ever buy a product just because it was visually irresistible? The answer is definitely yes. The reason is that in addition to quality, also the eye wants its part. And that’s why, if you know how to use it, packaging can become a key element to increase the sales of your products. An...
Neuromarketing for E-commerce has quickly taken off in recent years and has found plenty of converts It has become essential to craft marketing strategies that incorporate some psychological features into it and there are some important techniques to keep in mind to boost sales. According to a BSIE (Business School of Innovation and Entrepreneurship) study,...
A certificate of enormous and absolute professional value has arrived for Marco Baldocchi, Tuscan entrepreneur and esteemed expert in digital communication and marketing, selected among the ten leading speakers of the “Neuromarketing Series 2021”, as a result of his in-depth studies in the field and the innovative consulting of his communication agencies (On Web, based...
