Neuromarketing to Empower Real Estate Agents and Brokers In the dynamic and competitive world of real estate, agents and brokers are constantly searching for innovative ways to captivate potential buyers and close deals. Because of this, one such revolutionary approach gaining momentum is Neuromarketing. In fact, by merging the realms of neuroscience and marketing, Neuromarketing provides...
THE IMPORTANCE OF ONLINE PRESENCE AND WEBSITES In a previous article, I explained the relevance of mobile advertising and how important it is now to have an online presence. However, mere presence is not enough to get customers to choose you. In this article, I will explain some simple rules to follow when designing a...
Why is mobile advertising so important nowadays? Your mobile phone is most likely the first and last screen you look at every day. The amount of time spent using this device has increased significantly in recent years. Indeed, some of us spend an average of over 4 hours a day on it. In the past...
Today I found in my messenger chat some fun words by a saxophinist that… convinced me to subscribe to his Youtube channel! Something that actually doesn’t happen everyday! Every day a person on Facebook wakes up and knows already that will receive the request to like some friend’s pages: the painter, the singer, the entrepeneur,...
The Cocktail party effect happens in situations where there’s so much noise that you can only hear your partner, but when unexpectedly you hear someone saying your name you start to actually hear what the unknown person is speaking about. In this article we want to study this social psychology theory and its connection with...
How to communicate in wine market. I have just returned fromVinitaly where I have made some accurate analysis about wine brands communication strategies. Here is some advice. Communicating means first and foremost knowing your audience. This is a concept that I have already explained and if you follow me you know it very well. Sometimes...