Marco Baldocchi Group
Neuromarketing Agency
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Cocktail Party Effect for Dummies and why is important in marketing campaigns

The Cocktail party effect happens in situations where there’s so much noise that you can only hear your partner, but when unexpectedly you hear someone saying your name you start to actually hear what the unknown person is speaking about. In this article we want to study this social psychology theory and its connection with...

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Can a small grocery store in Italy become a Viral on Instagram e Facebook?

FIND OUT HOW WE VIRALIZED ON INSTAGRAM AND FACEBOOK PIERO, THE OWNER OF PIERO’S GROCERY STORE AND TASTINGS, IN THE SMALL TOWN OF CASIER, A FEW KILOMETERS FROM TREVISO AND… WHY WE COULD GET THE SAME RESULTS WITH YOUR SMALL OR BIG BUSINESS. Marco Baldocchi, an internationally recognized expert in neuromarketing, with his team of...

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