Neuromarketing to Empower Real Estate Agents and Brokers In the dynamic and competitive world of real estate, agents and brokers are constantly searching for innovative ways to captivate potential buyers and close deals. Because of this, one such revolutionary approach gaining momentum is Neuromarketing. In fact, by merging the realms of neuroscience and marketing, Neuromarketing provides...
What do the slogans of Nike, of the election campaign of Obama and Uncle Sam have in common? The answer is that they use emotional marketing. Let’s find out how. The slogans used in their campaigns are imprinted in our memory because they use a very strong emotional lever, who doesn’t associate the 3 to...