WHAT IS COPYWRITING? Copywriting is the practice of creating written text to inform, inspire, or persuade. The text therefore must convey a message that is accessible, understandable and easy to remember. In addition, the writing must arouse curiosity and induce action. Especially in recent years, a new figure has developed, the copywriter, whose job is...
the power of storytelling Storytelling is as old as time and is present in every culture because it’s a universal language that everyone can understand. Telling a story stimulates imagination and creates a sense of community among listeners and tellers alike. When we listen to a story, whatever our age, we are swept mentally to another...
What do the slogans of Nike, of the election campaign of Obama and Uncle Sam have in common? The answer is that they use emotional marketing. Let’s find out how. The slogans used in their campaigns are imprinted in our memory because they use a very strong emotional lever, who doesn’t associate the 3 to...