Application fields - Neuromarketing Agency

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Social media marketing

Today it is essential to understand that neuroscience and neuromarketing have a very strong power in the use of social media by the public,

Through analyzes made with the equipment we have, we can provide some important answers for brands: which colors are best suited to attract the attention of potential customers or how long it is likely that someone will hold an interest and for a message.

For example, it is possible to understand the emotional impact of an image in the first moments (considering that the user scrolls through the feeds very quickly and often unknowingly).

Web & E-Commerce

Thanks to the sophisticated neuromarketing tools it is possible to carry out a detailed analysis of a web or e-commerce platform to evaluate its user experience and usability, with the use of eye tracking (with the aid of a web camera), EEG, GSR and recognition tools. facial micro-expressions.

The streamlining of navigation processes, the clarity of the message transmitted and the identification of critical issues in the online purchase process are key factors for the optimization of a platform and for its development.

A well-executed neuromarketing analysis, monitoring cognitive reactions in the short term, will be able to highlight with extreme clarity and speed which are the necessary implementations for the reference site, with a priority scale drawn up on the basis of the data obtained.

Advertising

The evaluation of engagement in the first seconds of an advertising spot, video with a social target, image or promotional graphics, is a fundamental factor in understanding the interaction of potential consumers with the messages transmitted.

With the help of tools such as eye tracking and the tool for recognizing facial micro-expressions, it is possible to monitor and measure the cognitive efforts and emotional perceptions of the users' unconscious, which will then determine their purchasing behavior and satisfaction.

A neuromarketing analysis to accurately assess the emotional impact of an advertisement (of any kind - be it a Google ADS ad or one on Facebook, etc.) in order to then be able to create, modify or improve it based on the scientific data collected. Useful for social media, Google and traditional media strategies.

Packaging

A detailed analysis of the corporate packaging can be useful to understand if it is aligned with the values of the brand and if the sensations aroused reflect the visual and tactile information that is intended to be transmitted.

The tools called into question for this complex investigation are EEG, GSR, eyetracking and tools for the recognition of facial micro-expressions. With these tools we are able to assess the impact and cognitive response of consumers, to eventually renew the packaging or create it based on the data collected.

Often they are small tricks that make the packaging more performing such as sound, weight, colors, etc.

Video & Image

A neuromarketing analysis on video or images is able to define and outline the real involvement of the public and to provide detailed feedback on the real effectiveness of the message transmitted, in order to understand if they are in line with the objectives set.

The data collected with Eye tracking, EEG, GSR and tools for the recognition of facial micro-expressions will be useful for defining new standards and parameters for the creation of content with a strong emotional impact, which can hijack reactions and consequent purchasing behaviors.

It will in fact be possible to understand engagement, cognitive effort and other information frame by frame and thanks to this analysis create more engaging and memorable videos and images.

Shop Point

In an activity of any kind or area, it is essential to be able to understand what the interaction of potential customers and consumers is with the commercial space: what attracts the most attention? What are the purchase paths? How to improve the experience within the business?

All these questions can be answered thanks to scrupulous neuromarketing analyzes which, depending on the needs, can be carried out with EEG, GSR or Eye Tracking glasses (glasses that record all visual information), defining the criticalities of the space and collecting useful data to improve the consumer experience.

Naming & Logo

How to evaluate the first perception of a brand by consumers?

Surely through an analysis of the company logo and naming with Eye Tracking, EEG and GSR and tools for the recognition of facial micro-expressions, in order to understand the positioning of the brand and above all the strength of the same in creating an emotional and impacting bond. .

Neuromarketing is able to highlight the criticalities and weaknesses that make the corporate message less effective, through a scientific investigation useful for intercepting emotional trends and outlining new standards of emotional satisfaction.

Food & Beverage

Scents, colors, textures, sounds and words can change the perception of any food and wine product.

Packaging, location, menus and dishes and storytelling can be analyzed and optimized thanks to neuroscience, measuring the effectiveness of the impact on each primary sense and evaluating the reference parameters.

This is without doubt our field of specialization, thanks to the constant supervision of the CEO & FOUNDER Marco Baldocchi, author of the book 'Neuromarketing for food', published by Flaccovio Editore, teacher and speaker at international conferences on the subject.

Pricing

How much is your product / service worth?

What is the right launch and settlement price on the market? And above all, how much are consumers willing to pay for your product / service?

Questions that find an answer thanks to the possible measurement of perceptions with implicit reaction time testing, capable of calculating the unconscious commitment of the answers to a series of stimuli and questions, specific surveys or classic neuromarketing tools such as EEG and GSR.

Education

If you have well understood the potential of neuromarketing and your tools, you will need to make sure that your team can also follow you in this growth path, so that your business can grow exponentially.

A standard model of specific training provides a first conceptual and notional part, in which strategies, methodologies, case histories and tools related to neuromarketing will be deepened, and a second section of practical study in which the dogmas of neuroscience will be applied to the real business model. , in the concrete perspective of company growth in the short term.

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