Neuromarketing to Empower Real Estate Agents and Brokers In the dynamic and competitive world of real estate, agents and brokers are constantly searching for innovative ways to captivate potential buyers and close deals. Because of this, one such revolutionary approach gaining momentum is Neuromarketing. In fact, by merging the realms of neuroscience and marketing, Neuromarketing provides...
How do we choose which wine to buy? Neuroscience is becoming increasingly important not only in designing products, but also in understanding how our bodies respond emotionally and physically to experiences. In this article, I want to talk about some aspects of neuromarketing that can be applied to wine. Drinking wine is a real experience,...
true or fake? Our perception of whether something is true or not is due to a number of factors. Imagine to watch a t-shirt ad that states that it will help you tone up your muscles. What is your first thought? Well, you might think you are a smart person and that you do realize...
what are the types of consumer behavior As mentioned in a previous article, consumer behavior is the study of how, where, when and why consumers buy, use and get rid of products or services. The behavior of a consumer while buying a coke is a lot different while buying a motorbike. In this article, I would like to go...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...
Tiktok, a new way to generate content We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies. It is the most downloaded app in the world this year, surpassing even youtube. According to Blake Chandlee, President of Tiktok’s Global Business...
Can you sell over the phone using Neuromarketing? Picking up the phone to make a call to sell a product or service can be difficult and sometimes it can even arouse a bit of fear. The main reason is that in most cases, you have never had interactions with those on the other side of...
The best mail company in the world is Swiss Post The Swiss national postal service Swiss Post has recently been proclaimed the best postal system in the world by UPU (Universal Postal Union). Well yes, when it comes to reliability, integrity, services and innovation, the Swiss postal organization is undoubtedly among the best ever compared...
Implicit Reaction Time applied to Neuromarketing In this article I want to talk about Implicit Reaction Time testing (IRT), a particular family of tests used by experts in Neuromarketing to explore the implicit attitudes of consumers. These tests, which are based on scientific psychological literature, are able to capture people’s immediate, instinctive or unconscious reactions...
Are Neuroselling and Neuromarketing the same? In the new economy, traditional marketing strategies are no longer sufficient and the use of neuroscience to apply to marketing is undoubtedly a revolutionary support for the sale of products and services. In particular, Neuroselling and Neuromarketing are literally revolutionizing the global sales industry. Many people ask me what...