Why is mobile advertising so important nowadays? Your mobile phone is most likely the first and last screen you look at every day. The amount of time spent using this device has increased significantly in recent years. Indeed, some of us spend an average of over 4 hours a day on it. In the past...
What is taste? Its simplest definition is “a perception of chemical signals on the tongue” that allows us to recognize five basic sensations: sweet, salty, bitter, sour, and umami. Umami taste is a relatively new concept for Western countries. In fact, a Japanese scientist Dr. Kikunae Ikeda discovered it in 1908 while trying to determine the...
Why do customers decide to choose one dish over another when they see a menu? Although there are several factors that influence the choice, one of the main ones is the way a dish is presented on the menu. That’s where neuromarketing comes in. Neuromarketing allows you to direct customers’ attention to the products you are...
CAN THE EXPECTATION OF WHAT WE ARE ABOUT TO EAT INFLUENCE THE TASTE WE PERCEIVE? Expectation often plays a major role in determining our experiences. Some scientific research points out that expectation can be associated with cognitive or emotional states that can affect our perception. Our expectations have a great influence on our attitudes toward...
neuromarketing techniques for hotels Over the last few months, the world has seen a steep rise in the number of Covid cases again, and the pandemic continues to ravage the global travel and hospitality industry. However, travel demand continues to pick up (slowly, but surely) in many destinations. That is to say, in this article...