Tiktok, a new way to generate content
We all know, the digital giant Tiktok has become a complex marketing tool that can be used in various ways for both users and companies.
It is the most downloaded app in the world this year, surpassing even youtube.
According to Blake Chandlee, President of Tiktok’s Global Business Solutions, “the company is the reality that has created a new way of generating online content.”
And has added: It’s about a new entertainment. With products and solutions capable of stimulating engagement”.
Basically, it is all based on creativity, interactions, relationship between brand and creator, effective and authentic storytelling, security and transparency.
tiktok and the neuromarketing study
Recently, the Chinese company carried out a neuromarketing study in collaboration with Mediascience.
The goal was to understand the power and engagement of advertising on Tiktok users.
The study, which involved 343 participants between 18 and 45 years, highlighted that the brand recall is very strong.
Usually, the more a commercial is watched, the more the appeal to the brand increases.
However, this does not apply in the case of Tiktok, which uses shorter video formats, lasting about 6 seconds.
Tiktok users are able to remember more information in a shorter amount of time.
These short video -ads create continuous cycles of engagement.
This makes Tiktok the leading platform for information density.
Tiktok ads provide a more enjoyable experience for users.
Also, they allow them to be more receptive to the message the brand wants to convey, thus also increasing the famous call-to-action.
In other words, ads on Tiktok take less time to create an impact with the public than other similar ads that can be found on other platforms.
In this sense, we can say for example that Tiktok Topview ads exceeds the TV by 40 percent.
The study also found that the perception of the brand is stronger in Toktok advertising than in other platforms.
tiktok's marketing tools
Among the various neuromarketing strategies adopted, Tiktok encourages brands to focus on corporate storytelling.
In addition to what we have already described in other articles, storytelling is one of the most effective and creative techniques.
To make a good storytelling, the company provides creative tools available on a dedicated page.
Tiktok also provides a Creative Hub Business in-app to check which branded content works best in a specific country.
There is also a guide on campaign optimization that can help brands reach their performance goals.
in conclusion
We can conclude by saying that advertisements on Toktok are more pleasant and pleasing to users than other mass media on the internet and not.
Jorge Ruiz, Head of Marketing Science, Tiktok has said: “Understanding engagement and how this can drive advertisers is a research topic that has seen many key confirmations in the industry“.
If you want to know more, email me at mb@marcobaldocchi.com .